Tattoo Studio
Rebranding of a local Ottawa business complete with a logo, branding guide, stationery package, and a mock online presence. A tattoo and piercing shop, now with a uniform identity to allow the art created within to shine.
Challenge
Current perceptions of tattoo parlours may not be the most positive or inviting. The graphic design and branding should not lack because of the beautiful work that gets created inside. Without consistency and a clear professional message, the brand falls apart.
Goal
Provide a straight forward, dynamic & different brand that creates a positive perception and reflects the company’s initiatives to provide diverse work for their clients.
Client
New Moon Tattoo
Fields
Branding, print, digital
Software
Process
Final Product
The New Moon Tattoo logo reflects a clean and straight forward approach that customers can come to appreciate and positively reflect a body mod parlour. The fluid structure of the drips resemble ink and is clear no matter the perspective. It reflects the diversity and all the identities working at the parlour.
New Moon Tattoo has a lot of personality in terms of the individuality of each artist. A uniform and organized identity for them to work alongside is now provided.
Vertical colour
Vertical white
Vertical black
Horizontal colour
Horizontal white
Horizontal black
2018 Brand Guidelines
Stationery pack including business card, letterhead and envelope
Web mockup