Periculum Labs

Representing the power of decision intellgence and autonomous vehicle operations.

Challenge

Create an identity for the client which does not have an established brand look and feel.

Goal

Create a wordmark for an early startup firm relating to autonomous transportation organizations. They provide the benefits of increased operational capacity, safety and sustainability.

Client

Periculum Labs

Fields

Branding, digital

Software

  • Adobe Illustrator
  • Adobe InDesign
  • Microsoft PowerPoint

Process

Option 1

Option 2

Final Product

As an AI platform that takes decision making to a completely new level, the logo represents the power of decision intelligence and the minds working behind the scene.

Final wordmarks, horizontal & vertical

Hey there!

Let's make an impact with your brand, event, experience, campaign, or whatever makes you smile. I promise I don't bite... too hard.