Parlour Rebrand

Rebranding of a local Ottawa business complete with a logo, branding guide, stationery package, and a mock online presence. A tattoo and piercing shop, now with a uniform identity to allow the art created within to shine.

Challenge

Current perceptions of tattoo parlours may not be the most positive or inviting. The graphic design and branding should not lack because of the beautiful work that gets created inside. Without consistency and a clear professional message, the brand falls apart.

Goal

Provide a straight forward, dynamic & different brand that creates a positive perception and reflects the company’s initiatives to provide diverse work for their clients.

Client

New Moon Tattoo

Fields

Branding, print, digital

Software

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD

Process

Final Product

The New Moon Tattoo logo reflects a clean and straight forward approach that customers can come to appreciate and positively reflect a body mod parlour. The fluid structure of the drips resemble ink and is clear no matter the perspective. It reflects the diversity and all the identities working at the parlour.

New Moon Tattoo has a lot of personality in terms of the individuality of each artist. A uniform and organized identity for them to work alongside is now provided.

Vertical colour

Vertical white

Vertical black

Horizontal colour

Horizontal white

Horizontal black

2018 Brand Guidelines

Stationery pack including business card, letterhead and envelope

Web mockup

Hey there!

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